Message past customers anytime, even after 24 hours
Facebook lets Pages send update and post-purchase messages even after the 24-hour window since the last chat has closed. BroadTurbo gives you approved templates: fill in the details and send right away.
Use the Chrome extensionWhy you normally can't send after 24 hours
Facebook's 24-hour window means a Page can only send regular messages within 24 hours of the customer's last message. A customer who wrote three days ago is outside that window, and regular messages won't reach them.
Update/post-purchase messages are a separate message type Facebook allows outside the 24-hour window. In exchange, the content must use an approved template and cover something the customer genuinely needs to know, not a sales pitch.
How it works
- 1
Connect Pages and grant permission
Connect your Pages through Facebook and grant permission to send update messages on every Page you want to use. Permission is granted per Page.
- 2
Choose an approved template
BroadTurbo provides templates Facebook has already approved and shows which Pages each template works with.
- 3
Fill in the template fields
Enter only the details that change each time, such as customer name, order number or delivery date, and preview the message before sending.
- 4
Schedule or send now
Hit send and close your computer: the server takes it from there. Send immediately or schedule ahead, across multiple Pages at once.
What you can use it for
Templates cover what customers need to know after they order, and more can be added based on how shops actually use them.
Order confirmations
Confirm the order with its number and amount due, reaching the customer even if the last chat was days ago.
Shipping updates
Send tracking numbers and delivery status without waiting for the customer to message first, cutting repetitive chat replies.
Post-purchase notices
Share what customers need to know after buying, such as appointments, renewals, or changes that affect their order.
Limitations to know before you start
These conditions come straight from Facebook. Reading them before you plan a campaign helps keep your Pages from losing this permission.
- Text only; images can't be attached
- You must choose from the provided templates; free-form messages aren't allowed
- No promotional or direct sales content; update or post-purchase messages only
- Up to 50,000 recipients per send
- Permission is granted per Page; Pages without permission are skipped
- Facebook only; Instagram isn't supported yet
Which channel supports update/post-purchase messages?
Update/post-purchase messages are only available in the web version. The Chrome extension sends a different way.
Web version
Sends from our servers, so you can close your computer
- Sends via
- The official Facebook API, connected directly to your Page
- Devices
- Phone, tablet, computer
- Keep your screen open?
- No. Our servers keep sending, so you can close your computer
- Scheduling
- Supported
- Message types
- Standard messages Write your own, attach images
- Update/post-sale messages Ready-made templates, text only
- Reach customers who chatted long ago
- Yes, with update/post-sale messages, outside the 24-hour window
- Volume per send
- Maximum 50,000 recipients per broadcast
- Default 5,000 recipients
- Multiple Pages at once
- Select several Pages and send in one go
- Watch out for
- You grant permission Page by Page when connecting
Chrome extension
Write freely and attach images
- Sends via
- Your personal Facebook account, through Messenger
- Devices
- Computer + Google Chrome only
- Keep your screen open?
- Keep Chrome open until sending finishes
- Scheduling
- Not supported yet. You send manually
- Message types
- Write freely, attach 1 image per message
- Reach customers who chatted long ago
- Yes, going back about 2 years
- Volume per send
- With images 2,500–3,000 recipients/day
- Text only 5,000–10,000 recipients/day
- Multiple Pages at once
- Switch accounts/Pages yourself, one round at a time
- Watch out for
- Use a backup account, never one that runs ads
Every plan includes both channels with one account.
Start sending update messages to past customers
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