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Broadcast message examplesfor every occasion

Pick the occasion you're sending for. Each page has messages in several styles to copy, plus advice on which customers to send to and when to send for the best results.

  • Restock alertsA restock message works best when it reaches people who already asked for that exact item. They've made up their mind; they just need to know it's back. A message that closes the sale says clearly which model is back, which colors or sizes, how many units, and how to reserve one. No need for a long product pitch like at launch.See 4 messages →
  • Flash salesA flash sale differs from a regular promotion because customers must decide within a few hours. So the sale price, start time and end time belong in the first lines. If customers still have to ask “what time does it end?”, the message isn't clear enough.See 4 messages →
  • 11.11 promotionsOn 11.11 customers have plenty of choice: marketplaces like Shopee and Lazada plus every other shop running deals at the same time. A shop selling through its Page wins with what marketplaces can't offer, like a free gift the customer picks, help choosing a size in chat, or a code only for people who talk to the Page. Your message should highlight those advantages, not just say “11% off”.See 4 messages →
  • 12.12 promotions12.12 comes just a month after 11.11, and many customers have already bought things for themselves. What's still open is the budget for New Year gifts, gift exchange presents and year-end gifts. A 12.12 message that works isn't your 11.11 deal with new numbers; it helps customers answer “what do I buy for whom?” and “will it arrive in time?”See 4 messages →
  • Payday promotionsYou can run a payday promotion every month. The upside is that customers get used to the rhythm; the downside is that if you send the same message every month, they scroll past. Messages that work speak to what customers are actually thinking about then, like treating themselves after a month of work or restocking everyday essentials, and feature a different main product each month.See 4 messages →
  • Win back past customersYou can't send a win-back message straight to customers who've been gone for months: promotional messages only reach people who messaged your Page within 24 hours, and utility templates can't carry promotions. What actually works is a two-step approach. First use a post or ad to get past customers to message you, then send a past-customer offer to everyone who did in a single broadcast.See 4 messages →
  • Live sale remindersA live sale needs viewers from the very start, because that's usually when you open your best items and need comments to keep the live going. A live reminder differs from a regular promotion: the goal is to get customers into the live on time, not to order in chat right away. So it needs the start time, what you'll be selling and an easy link to join.See 4 messages →
  • Pre-order launchesPre-order customers pay days or weeks before they get the item. What makes them confident enough to pay isn't a discount, it's clarity: when orders close, how much the deposit is, roughly when the item arrives, and what happens if it's late or never comes. A pre-order message that answers all of that cuts repeat questions and after-sale problems.See 4 messages →
  • Mother's Day promotionsA Mother's Day promotion differs from a regular sale because the buyer isn't buying for themselves. Customers decide based on “will Mom like it?” and “will it reach her by Mother's Day?” Messages that work help choose a gift that suits her, state the last order date for on-time delivery, and offer to ship straight to Mom's home. The tone should be warm, with less urgency than a flash sale.See 4 messages →
  • Year-end & New Year promotionsLate December to early January brings 2 sales opportunities that need different messages. Before year-end it's clearing stock and items that must ship before carriers stop; after New Year it's start-of-year deals for people setting new goals. The year-end message is also the one time of year you can thank customers naturally, without selling hard in every line.See 4 messages →

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