Broadcast message
On 11.11 customers have plenty of choice: marketplaces like Shopee and Lazada plus every other shop running deals at the same time. A shop selling through its Page wins with what marketplaces can't offer, like a free gift the customer picks, help choosing a size in chat, or a code only for people who talk to the Page. Your message should highlight those advantages, not just say “11% off”.
Who to send to
Customers often ask about 11.11 deals days in advance, but promotional messages only reach people who messaged in the last 24 hours. So on the evening of November 10, post on your Page: “Message us ‘1111’ to get your code at midnight”, and label everyone who messages “Waiting for 11.11”. That's the main group for your broadcast on the 11th. The secondary group is the labels for people asking about specific products that day.
When to send
Send the first round shortly after midnight on the 11th, only to people who asked for the code. Send the second round at lunch or after work to the group asking about specific products, and a last call 2–3 hours before midnight. No single customer should get all 3 rounds; split them by label.
4 ready-to-use messages
Replace the text in [ ] brackets with your shop's details before sending.
- Version 1 · Midnight code drop
11.11 is here 🛒 As promised, here's your code Code [code]: [discount] off when you spend [price] Valid until 11:59 PM tonight only. Order at [link] or just type your order in this chat.
Image to attach: An image with the code in large type, the minimum spend and the expiry time. Customers will screenshot it to use when ordering.
- Version 2 · Show what makes your shop different
Our 11.11 deal is more than a discount • Order in chat and pick 1 free gift yourself • Not sure about your size? Send your height and weight and we'll help you choose • [product name] for [price], today only Message us any time until midnight!
Image to attach: A photo of all the free gift options lined up side by side.
- Version 3 · Value bundles
Our 11.11 bundles are ready Bundle A: [product name] + [product name] = [price] Bundle B: 3 × [product name] = [price] Save [discount] vs buying separately, free shipping on both 🎁 Reply “A” or “B” and we'll total up your order right here.
Image to attach: One photo per bundle showing every item in it. With the text that's 3 items.
- Version 4 · Last call before midnight
Just a few hours left of 11.11! Code [code] works until 11:59 PM tonight, then prices go back to normal. Got items in your cart or a chat with us still open? Message us to wrap up your order. We're here answering until midnight 🌙
11.11 promotions: tips that get results
- Announce on your Page before the 11th and invite people to message for a code. That puts interested customers inside the 24-hour window right when the sale opens.
- If you sell both on your Page and on marketplaces, use a code or keyword that only works in chat, e.g. “1111”, separate from the platform deal. You'll be able to count how many orders came from your broadcast.
- Prepare saved replies before you send for the questions that will pour in at once, like code conditions, shipping fees and delivery dates. Your admins will keep up on a busy night.
- Be clear about delivery dates. Orders tend to pile up after 11.11; if you can't pack in time, say in the message when orders will ship.
- Don't discount deeper than your shop can afford just to fight the marketplaces. Use free gifts or in-chat service as your selling point instead.
Before you send
Promotional messages can only go to customers who messaged your Page in the last 24 hours. See the details in the 24-hour rule. Customers outside that window can only receive non-promotional updates through Facebook-approved templates
FAQ: 11.11 promotions
- A customer asked about 11.11 deals at the start of the month. Can I send them a code on the 11th?
- Not if they haven't messaged your Page again in the 24 hours before you send, because it's a promotional message. When they ask, reply with “Message us ‘1111’ on the night of the 10th to get your code”, post a reminder on your Page on the evening of the 10th, then broadcast to the people who message back.
- Will a midnight broadcast bother customers?
- If customers asked to get the code at midnight, that's the best time. But don't send at midnight to other customers who didn't ask. Use a “Waiting for 11.11” label to separate those who asked, and send to everyone else during the day or after work.
- How many 11.11 broadcasts is too many?
- There's no fixed number. A useful rule: one customer shouldn't get the same promotion several times in one day. Split by label, e.g. people who asked for a code get the midnight round, people asking about specific products get the daytime round, and the last call goes only to people with an open conversation. If a customer says they don't want messages, stop sending to them.
11.11 promotions: reach customers on every Page in one go
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