Broadcast message examples12.12 promotions

12.12 comes just a month after 11.11, and many customers have already bought things for themselves. What's still open is the budget for New Year gifts, gift exchange presents and year-end gifts. A 12.12 message that works isn't your 11.11 deal with new numbers; it helps customers answer “what do I buy for whom?” and “will it arrive in time?”

Who to send to

Pick labels for customers who asked about gifts or ordered for someone else, e.g. “Gift” or “Ships to someone else”, and send only to those who messaged your Page in the last 24 hours. Customers who bought on 11.11 but haven't messaged you recently can't receive a promotion; use a “Gift ideas by budget” post on your Page to get them to message you first.

When to send

Start posting invitations to message you in early December, then broadcast on the 12th from morning to midday. No need to wait for midnight like 11.11, because gift buyers usually ask for details before paying and your admins need the whole day to answer. If you have a cut-off date for delivery before New Year, send one more round 1 day before it.

4 ready-to-use messages

Replace the text in [ ] brackets with your shop's details before sending.

Version 1 · Gifts by budget
Let us help with your New Year gifts this 12.12 🎁 • Up to 300: [product name] • Up to 500: [product name] • Up to 1,000: [product name] gift box set Everything is [discount]% off today. Send us your budget and who it's for, and we'll help you pick.
Image to attach: One image split into 3 panels by budget, with the price under each product.
Version 2 · For those who missed 11.11
Missed 11.11? You're still in time. This 12.12, [product name] is back at [price], with free shipping on orders over [price]. Open until 11:59 PM tonight. Message us to check colors and sizes before you pay!
Version 3 · Arrives before New Year
Giving New Year gifts? Order by [date]. After that carriers hit the holidays and gifts may not arrive in time. 12.12 deal today: [product name] now [price] with code [code], valid until 11:59 PM ⏰ Order at [link]
Image to attach: A photo of the product gift-wrapped and ready, with the last order date in a corner of the image.
Version 4 · Gift exchange presents
Still need something for the New Year gift exchange? 😄 We've rounded up gift exchange ideas around [price], genuinely useful, so whoever picks it won't be disappointed. 12.12 deal: buy 2 or more and get an extra [discount] off, today only. Type “gift exchange” and we'll send photos of every option.

12.12 promotions: tips that get results

Don't reuse your 11.11 message. Customers who get both won't see the difference. Switch the angle to gifts, gift exchange presents or year-end gifts.
Group products by budget. Customers who don't know what to buy can reply easily, just with their budget and who it's for.
If you gift-wrap, say so in your 12.12 message. Gift exchange shoppers want something wrapped and ready, but many don't ask before ordering.
The last order date for delivery before New Year must be a real date. Check your carrier's holiday announcements before setting it, and leave extra time for packing.
Many people's year-end bonuses may not be paid by 12.12. For high-priced items, take reservations or a deposit to lock the price instead of a deep one-day discount.

Before you send

Promotional messages can only go to customers who messaged your Page in the last 24 hours. See the details in the 24-hour rule. Customers outside that window can only receive non-promotional updates through Facebook-approved templates

FAQ: 12.12 promotions

Can I send a 12.12 promotion to customers who bought on 11.11?: Only to those who messaged your Page in the 24 hours before you send. Having bought before doesn't let you send them promotional messages. To bring this group back, post or run an ad that invites them to message you, e.g. “Past customers: message us for a 12.12 code”. Once they do, broadcast to the group labeled as past customers.
Should my 12.12 discount be as big as 11.11?: It doesn't have to be. Gift buyers care more about convenience and timing than a slightly bigger discount. Gift wrapping, a handwritten card or a guaranteed last order date are selling points that work without deep discounts.
If a 12.12 gift doesn't fit the recipient, should the message mention size exchanges?: Yes. New Year gifts are often opened weeks after purchase. If you accept size exchanges, say when the exchange period starts, e.g. from the day the recipient receives the item, and any conditions, e.g. tags must not be removed. Stating it in your 12.12 message makes customers more confident buying clothes or shoes as gifts.

12.12 promotions: reach customers on every Page in one go

15-day free trial. No credit card required.

Start on the web

Use the Chrome extension

See all plans

Broadcast message examples12.12 promotions

Who to send to

When to send

4 ready-to-use messages

Replace the text in [ ] brackets with your shop's details before sending.

Version 1 · Gifts by budget

Let us help with your New Year gifts this 12.12 🎁 • Up to 300: [product name] • Up to 500: [product name] • Up to 1,000: [product name] gift box set Everything is [discount]% off today. Send us your budget and who it's for, and we'll help you pick.

Image to attach: One image split into 3 panels by budget, with the price under each product.

Version 2 · For those who missed 11.11

Missed 11.11? You're still in time. This 12.12, [product name] is back at [price], with free shipping on orders over [price]. Open until 11:59 PM tonight. Message us to check colors and sizes before you pay!

Version 3 · Arrives before New Year

Giving New Year gifts? Order by [date]. After that carriers hit the holidays and gifts may not arrive in time. 12.12 deal today: [product name] now [price] with code [code], valid until 11:59 PM ⏰ Order at [link]

Image to attach: A photo of the product gift-wrapped and ready, with the last order date in a corner of the image.

Version 4 · Gift exchange presents

Still need something for the New Year gift exchange? 😄 We've rounded up gift exchange ideas around [price], genuinely useful, so whoever picks it won't be disappointed. 12.12 deal: buy 2 or more and get an extra [discount] off, today only. Type “gift exchange” and we'll send photos of every option.

12.12 promotions: tips that get results

Don't reuse your 11.11 message. Customers who get both won't see the difference. Switch the angle to gifts, gift exchange presents or year-end gifts.

Group products by budget. Customers who don't know what to buy can reply easily, just with their budget and who it's for.

If you gift-wrap, say so in your 12.12 message. Gift exchange shoppers want something wrapped and ready, but many don't ask before ordering.

The last order date for delivery before New Year must be a real date. Check your carrier's holiday announcements before setting it, and leave extra time for packing.

Many people's year-end bonuses may not be paid by 12.12. For high-priced items, take reservations or a deposit to lock the price instead of a deep one-day discount.

Before you send

FAQ: 12.12 promotions

Can I send a 12.12 promotion to customers who bought on 11.11?

Only to those who messaged your Page in the 24 hours before you send. Having bought before doesn't let you send them promotional messages. To bring this group back, post or run an ad that invites them to message you, e.g. “Past customers: message us for a 12.12 code”. Once they do, broadcast to the group labeled as past customers.

Should my 12.12 discount be as big as 11.11?

It doesn't have to be. Gift buyers care more about convenience and timing than a slightly bigger discount. Gift wrapping, a handwritten card or a guaranteed last order date are selling points that work without deep discounts.

If a 12.12 gift doesn't fit the recipient, should the message mention size exchanges?

Yes. New Year gifts are often opened weeks after purchase. If you accept size exchanges, say when the exchange period starts, e.g. from the day the recipient receives the item, and any conditions, e.g. tags must not be removed. Stating it in your 12.12 message makes customers more confident buying clothes or shoes as gifts.