Broadcast message examplesFlash sales

A flash sale differs from a regular promotion because customers must decide within a few hours. So the sale price, start time and end time belong in the first lines. If customers still have to ask “what time does it end?”, the message isn't clear enough.

Who to send to

Send to customers who messaged your Page in the last 24 hours, then filter by the label for the discounted product category. For example, if sunscreen is on sale, pick the “Interested in skincare” label instead of the whole Page. To grow the group you can reach, post on your Page before the sale: “Message us to get notified when the flash sale opens.”

When to send

Send twice: once when the flash sale opens and again about 30–60 minutes before it closes. Lunch breaks or after work suit customers with day jobs. The second message should speak to people who haven't ordered yet, e.g. “Haven't grabbed yours yet…”, so those who already bought don't feel chased. Announce the sale days ahead with a Page post instead.

4 ready-to-use messages

Replace the text in [ ] brackets with your shop's details before sending.

Version 1 · Short and direct
⚡ Flash sale is live! [product name]: was [regular price], now just [price] Today only, [start time]–[end time]. After that it goes straight back to full price. Type “F” in this chat to order.
Image to attach: A product photo with the old price crossed out, the flash sale price in large type, and the closing time on the image.
Version 2 · Sale rounds
Today's flash sale runs in 3 rounds 12:00 [product name] for [price] 18:00 [product name] for [price] 21:00 [product name] for [price] Each round is open for 1 hour and closes early if it sells out 🔔 Reply and tell us which round you're waiting for!
Image to attach: One schedule image with each round's product lined up. Customers will screenshot it to remember the times.
Version 3 · Friendly
Telling you in chat before we post it on the Page 🤫 Flash sale is on: [product name] for just [price] until [end time] tonight. Been eyeing it and waiting for the right moment? This is it. Use code [code] at [link], or just message us here.
Version 4 · Last call
Almost over ⏳ Flash sale on [product name] at [price] closes at exactly [end time]. Haven't grabbed yours yet? Only [quantity] left, and after closing it's back to [regular price]. Type “F” and we'll total up your order.

Flash sales: tips that get results

Write the actual closing time, e.g. “ends at 9:00 PM”, instead of “2 hours left”. Customers read at different times, and anyone who opens it late will get the time wrong.
If you run sale rounds, invite replies, e.g. “Tell us which round you're waiting for”. A customer who replies starts a fresh 24-hour window, so you can still reach them for the next round.
The number of units you mention must match real stock. If it sells out early, post it on your Page right away. Don't let customers pay first and then tell them it's gone.
If the flash sale price has conditions, like a required code or one per customer, put them on the same line as the price, not hidden at the end of the message.
If you run a flash sale every week, rotate the products. Discount the same item repeatedly and customers stop buying at full price and just wait for the next round.

Before you send

Promotional messages can only go to customers who messaged your Page in the last 24 hours. See the details in the 24-hour rule. Customers outside that window can only receive non-promotional updates through Facebook-approved templates

FAQ: Flash sales

What conditions should a flash sale message include?: At minimum: the sale price, start and end times down to the hour, the quantity available if limited, and any conditions that affect the price, such as a per-customer limit. Shops that close sales in chat should also set how many minutes customers have to pay after reserving. Otherwise items sit reserved with nobody paying.
Should a flash sale message include an image or just text?: The launch message should include a product photo showing the sale price, because customers see the image before they read. A last-call message can be text only. If you attach an image, use a JPEG or PNG of about 75KB so it uploads quickly while being sent to each customer.
A customer messages after the flash sale ended. Should I still give the sale price?: Stick to the announced time. If you often honor the price after closing, customers learn there's no need to hurry. But if the customer messaged in time and your admin was slow to reply, give them the sale price, since the delay was on your side. A short reply that works: “This round has closed. We'll announce the next one on our Page!”

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Who to send to

When to send

4 ready-to-use messages

Replace the text in [ ] brackets with your shop's details before sending.

Version 1 · Short and direct

⚡ Flash sale is live! [product name]: was [regular price], now just [price] Today only, [start time]–[end time]. After that it goes straight back to full price. Type “F” in this chat to order.

Image to attach: A product photo with the old price crossed out, the flash sale price in large type, and the closing time on the image.

Version 2 · Sale rounds

Today's flash sale runs in 3 rounds 12:00 [product name] for [price] 18:00 [product name] for [price] 21:00 [product name] for [price] Each round is open for 1 hour and closes early if it sells out 🔔 Reply and tell us which round you're waiting for!

Image to attach: One schedule image with each round's product lined up. Customers will screenshot it to remember the times.

Version 3 · Friendly

Telling you in chat before we post it on the Page 🤫 Flash sale is on: [product name] for just [price] until [end time] tonight. Been eyeing it and waiting for the right moment? This is it. Use code [code] at [link], or just message us here.

Version 4 · Last call

Almost over ⏳ Flash sale on [product name] at [price] closes at exactly [end time]. Haven't grabbed yours yet? Only [quantity] left, and after closing it's back to [regular price]. Type “F” and we'll total up your order.

Flash sales: tips that get results

Write the actual closing time, e.g. “ends at 9:00 PM”, instead of “2 hours left”. Customers read at different times, and anyone who opens it late will get the time wrong.

If you run sale rounds, invite replies, e.g. “Tell us which round you're waiting for”. A customer who replies starts a fresh 24-hour window, so you can still reach them for the next round.

The number of units you mention must match real stock. If it sells out early, post it on your Page right away. Don't let customers pay first and then tell them it's gone.

If the flash sale price has conditions, like a required code or one per customer, put them on the same line as the price, not hidden at the end of the message.

If you run a flash sale every week, rotate the products. Discount the same item repeatedly and customers stop buying at full price and just wait for the next round.

Before you send

FAQ: Flash sales

What conditions should a flash sale message include?

At minimum: the sale price, start and end times down to the hour, the quantity available if limited, and any conditions that affect the price, such as a per-customer limit. Shops that close sales in chat should also set how many minutes customers have to pay after reserving. Otherwise items sit reserved with nobody paying.

Should a flash sale message include an image or just text?

The launch message should include a product photo showing the sale price, because customers see the image before they read. A last-call message can be text only. If you attach an image, use a JPEG or PNG of about 75KB so it uploads quickly while being sent to each customer.

A customer messages after the flash sale ended. Should I still give the sale price?

Stick to the announced time. If you often honor the price after closing, customers learn there's no need to hurry. But if the customer messaged in time and your admin was slow to reply, give them the sale price, since the delay was on your side. A short reply that works: “This round has closed. We'll announce the next one on our Page!”