10 Popular Facebook Marketing Tools of 2023

Now that Facebook has become a leading online marketing channel, using the right tools to get more out of marketing on the platform is essential for today's marketers and business owners.

Today we'll introduce 10 popular Facebook marketing tools that make campaigns easier to run, help you reach your target audience more precisely, and let you measure results and improve quickly, so your business can grow online to its full potential.

1. BroadTurbo: All-in-One Automation for Messenger Marketing

BroadTurbo is an automated marketing tool for Facebook Messenger that helps brands and businesses reach customers and drive engagement more easily, with features such as:

• Automated broadcasting of messages and news
• Chatbots to answer questions and recommend products
• Interactive conversation flows
• Connections to CRM systems and other channels
• Usage reports and marketing data analysis

BroadTurbo suits businesses of every size that want to use Messenger as their main channel for communicating with customers and selling automatically, at a price that's well worth the performance.

2. Hootsuite: All-in-One Social Media Management

Hootsuite is an easy-to-use, enterprise-grade social media management tool. It can connect multiple accounts across many platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and more.

With Hootsuite you can handle everything in one place, such as:

• Scheduling posts in advance across every channel
• Tracking mentions, comments, and private messages
• Assigning tasks to each member of your admin team
• Reporting stats and comparing performance across platforms
• Managing ad budgets for different campaigns

Hootsuite is a must-have for businesses that use several social channels and need a comprehensive management tool that many people can use.

3. Canva: Design Posts and Graphics for Facebook

Canva is a free online graphic design app with a huge range of ready-made templates and image editing tools, well suited to designing Facebook posts.

Event covers, promo images, infographics, ad banners, and more can all be created quickly and easily, with drag-and-drop, resizing, and text wherever you want it.

A key strength is that Canva's templates already come in sizes designed for Facebook, so you can be sure your posts and images will look great and never come out distorted.

4. Facebook Creator Studio: Page and Content Management from Facebook

Facebook Creator Studio is a Page and content management tool made by Facebook itself, designed specifically for creators.

With its wide range of features, you can use Creator Studio to:

• Write, schedule, and publish posts across platforms
• Upload videos, add captions, and set access permissions
• Manage comments and private messages
• View in-depth audience and engagement stats
• Create and manage Facebook groups in the same place

A standout feature is Sound Collection, which lets you pick properly licensed background music from a library of more than a thousand tracks and add it to your videos for free. It's a free tool that truly caters to content creators on Facebook.

5. Qwaya: Automation for Facebook Ad Campaigns

To succeed with Facebook ads, building and fine-tuning your campaigns to perform their best is extremely important.

Qwaya is a professional tool built specifically for managing Facebook ads, with plenty of automation features, such as:

• Running A/B tests with multiple campaign sets at once
• Setting separate audiences and budgets within a single campaign
• Scheduling ads to start and stop in advance, with automatic budget adjustments
• Measuring results and producing detailed summary reports
• Connecting data with CRM systems and external platforms

With Qwaya, marketing teams can save time and more easily get the best results from their ad campaigns, using technology to manage and optimize them automatically.

6. RiteTag: Find Popular Hashtags for Facebook

To increase the visibility of your social media posts, using relevant and popular hashtags plays a big role.

RiteTag is a tool that analyzes and suggests popular hashtags related to the keywords you enter, showing the results in 3 colors:

• Green: recommended, a popular hashtag with high search volume
• Blue: recommended alongside green ones, a moderately popular hashtag
• Red: not recommended, a hashtag that's no longer popular

There's also a gray bar that suggests similar hashtags you can add, using a special algorithm that calculates how closely related the words are.

With RiteTag, you can be confident you're using hashtags in your Facebook posts correctly and on target, giving your content a chance to reach a much wider audience.

7. ShortStack: Create Campaigns and Contests on Facebook

Running giveaways or special campaigns is another way to boost engagement with your Page's fans, and ready-made contest app builders like ShortStack are a popular choice among marketers.

With a wide variety of templates to choose from, you can quickly create all kinds of campaigns on your Facebook Page, such as:

• Photo or video contests
• Knowledge or opinion quizzes
• Sign-up forms for free gifts
• Discount promotions or coupons for sharing
• Photo or video albums for special events

The system behind the scenes records participant data and processes it so you can draw winners instantly. It's an all-round tool for building your own Facebook campaigns and contests without relying on a developer.

8. Agorapulse: All-in-One Page Management and Monitoring

To manage a Facebook Page well, you need a tool that covers everything: creating posts, replying to comments, analyzing results, and reporting, all in one place.

Agorapulse is one of the leading social media management tools, well suited to teams that look after multiple Pages, with standout features such as:

• Scheduling and queuing unlimited posts
• Monitoring keywords and tags across Facebook
• Pulling comments and messages into a shared inbox for replies
• Producing ready-to-use reports and summaries
• Managing access permissions for each team member

A key highlight is Facebook Competitor Analysis, which shows in-depth data about competitor Pages, including likes, growth, post types, and the times that perform best, so you can use that data to sharpen your own strategy.

9. Heyday: AI Chatbot Platform for Facebook Messenger

Today, more and more brands are turning to chatbots, or automated conversation bots, to handle basic questions and drive sales through chat in Facebook Messenger.

Heyday is an AI chatbot builder that works specifically with Facebook Messenger. Its highlight is natural language processing (NLP), which lets the bot talk with customers naturally while learning and adapting to each customer's needs.

Heyday also has a product recommendation section that syncs with your storefront instantly, and it alerts staff to step in when a customer needs special help. As a result, customers get fast service without waiting in a long queue.

10. Descript: Automatic Transcription and Audio Editing

In an era when video and podcast content is booming, creating audio previews or short clips to promote your main content on Facebook can make your posts much more engaging.

Descript is a smart audio editing tool that makes editing and creating clips easier. With its standout Auto Transcribe feature, which automatically converts speech to text, you can edit clips simply by editing the text, without wasting time scrolling through a timeline.

It also has an Overdub feature that synthesizes speech from sentences you type, so you can insert extra narration into a clip that sounds so seamless it's as if it were recorded at the same time.

Descript helps marketers edit short promotional clips quickly, even without much video knowledge or skill.

Summary

As you can see, there are many different Facebook marketing tools that help marketers and business owners do all kinds of activities more effectively, from content creation, advertising, and Page management to customer engagement, competitor analysis, and much more.

When choosing tools, consider your needs, budget, and your team's skills and strengths. You don't need to use all of them. Just pick the ones that fit your brand's goals at that point in time.

What matters most is never to stop learning and trying new tools, so you can keep up with consumer behavior and marketing strategies in a fast-changing online world. By constantly adapting, testing, and improving your processes, you can get the full benefit out of a platform like Facebook.